CRYSTAL LIGHT REBRAND 

student project - fall 2019

Crystal Light has been saying no to the monotony of water by putting great drink mixes in the hands of consumers without compromising their calorie intake since the eighties. With a new emphasis on sustainability and ease of use they will now provide single use, environmentally packaging to use on the go. With no artificial sweeteners, flavors, or preservatives, Crystal Light is now your go-to solution to boring water and an excellent alternative to the calories and chemicals that com in other popular drinks.