For over thirty years Gillette has been marketing razors to men and women separately, leaving many individuals out. Its time to change. It’s time to acknowledge that brands, like Gillette play a role in influencing culture. With that in mind, I spent the last few months taking a hard look at past and present shaving products and reflecting on all the individuals I want to celebrate with this rebrand. In Gillettes own words – “to strive to be better, to make us better, and to help each other be better. It starts today.” Instead of gendering the saying, lets be “the best people can be!”

 

 

Hapi means inclusivity and good vibes, and mirrors all of the great things we see going on in the world and strives to  influence others to be more welcoming to everyone. Hapi also represents the androgynous Egyptian Nile God for Fertility and Growth, and no better name could grace this brand.

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Illustrations: Meghan Siens

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AWARDS

 - Best Retail Packaging \\ 2020 DSVC National Student Show 16