There is so much to love about going back to school each year ⎯ the smell of new pencils, getting a new backpack, or picking the perfect afternoon snack, the whole experience is filled with nostalgia. When we were assigned this back to school program I knew I wanted to play off this nostalgia by creating a Frito Lay yearbook. ​ I knew I wanted to make this project feel really authentic so I digitally painted all the textures, backgrounds, and elements  that went on packaging and POS. We were even able to sell in some takeover packaging using the variety pack boxes to make lunchboxes and school busses. It was a huge undertaking and I'm super proud of the results.